Thursday, October 28, 2010

TV Commercials - A Trifecta

If you're in the U.S., there's a good chance you've seen this pair of Sherwin-Williams paint chip commercials, produced by New York ad agency, Buck. I thought our international pals would enjoy them too, as they're really very clever. Admittedly, it's computer animation and not true paper, but still fun to watch.


Bees


World of Color

As part of the same campaign, paper artist, Matthew Sporzynski, created a series of paint chip sculptures that have been used as print ads.

photo source: if it's hip, it's here

Matthew does lots of wonderful paper creations... you may remember seeing his work in Real Simple magazine. There's a very nice article about him at The Improvised Life.

photo source: if it's hip, it's here

I've had this post scheduled for a while, and then last night my sister sent a link for another paper-themed commercial she had just seen. It's for Biotrue, a contact lens solution which she didn't know I had started using a few days ago, so that was even more of a coincidence!

photo source: The New York Times

The nifty ad features an eye (of course!), the great outdoors, a lightbulb moment, and even some kanzashi flowers petals... all done as cut paper collage. TM Advertising of Dallas gets the credit. You can watch it right here.

13 comments:

Melissa said...

Fun videos! I haven't seen the commercials on TV (probably chased out of town by all the political ads!), but I've seen the ones in magazines and loved them. But I wonder what the paint companies think about all this art using their paint swatches. I bet they had to really increase their budget for producing them, seeing how everyone is coming up with clever ways to use them in the design world. :)

Ann Martin said...

ha! yes, you're right, Melissa. They probably have had to increase chip production. btw, I'm not condoning snitching. :-)

SisterDG said...

I just love those Shewrin-Williams spots - such genius. And I agree - those *do* look like paper Kanzashi in the Biotrue ad!

SUGANTHI said...

Thanks for sharing the commercials with us Ann, It was a pleasure to watch them. The eye is definitely my favourite -so very creative.

BellsInSpires said...

i love love love those sherwin williams paint commercials, they are so fun!
it's fantastic that paper is becoming so popular in mainstream media. it's about time everyone else realized how awesome paper is! ;)

Ann said...

Those are very cool commercials. So creative.

Belinda said...

Thank you for sharing those ads for your "international pals" ! They are genius; I'm not sure which one is my favourite but I feel a trip to the paint shop may be in order this weekend!

zFi said...

OMG!!! That's genius!! I love ittt :D

Antonella said...

Hello Ann, always fun and interesting to read your posts. I wanted to let you know that I have given you the "Sweet Blogger Award".
Hugs, Antonella :-)
www.quilling.blogspot.com

Ann Martin said...

Glad you enjoyed the ads, everyone.

Thanks Antonella - much appreciated!

Shelly said...

I love those commercials too, Ann! They inspire me to think out of my box more often! So many things you can do with paper (or pieces of colored things) that make the product even more interesting because of the item used to create it.

Thanks for sharing with us!

Lorraine said...

I love these commercials. Thanks for sharing them here.

Stefani said...

I *love* that Biotrue commercial - I see it many mornings during the news while getting ready for work. I always stop what I'm doing to watch!

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