The following is MOO's description of the complete Luxe line that launched this past summer and includes notecards, postcards, and minicards:
We combined award winning, Mohawk Superfine paper with our own Quadplex technology to make the ultimate business card. At triple the thickness and weight of most ordinary cards, Luxe boasts a rich seam of color within the layers of paper, and a stunning, tactile quality that you won’t find anywhere else on the web.
I was sent a promo code for 50 Luxe business cards. Every step of the ordering process went smoothly and MOO made it fun with humorous email updates. I was given an estimated date of arrival that turned out to be incorrect - my cards actually arrived five days early - how nice!
But I'm getting a little ahead of myself... first, I submitted the card's design files as provided to me by Allison Patrick of Zipper8Design at the moo.com site. She had helped me with the redesign of this blog and so I called upon her again to create my double-sided card. I knew I wanted it to match the site's header and was thrilled when she chose to place a ghost impression of the same image on the reverse alongside my contact details. I never would have thought of that, but I definitely like the subtle look. By the way, if you would rather personalize one of MOO's many card templates instead of going with a completely custom design, that is also an option.
Another option I didn't utilize, but I'm sure will appeal to many... each card (up to 50) could have had a different image at no additional cost - quite remarkable!
The cards arrived in a sturdy cardboard box that contained the white box with magnetic closures you see here. The purple ribbon with a MOO seal encircled the box, making it even more special.
In comparison to MOO Classic cards that offer either a velvety matte or gloss finish, Luxe cards have a matte finish with a subtle texture. The printing on my cards is crisp, clear, and the colors are true. I had chosen black as the inner core color to go with the lettering (red, blue, and white are also available) and was a little concerned it would look too dramatic against the quilled design, but I'm pleased. The stripe is not overpowering, but adds to the wow factor.
As much as I admire the professional quality of Luxe cards and their stellar presentation in the protective box that looks great on my desk, the next time I place an order I will choose MOO's Classic gloss business cards only because the delicate look of my quilled design doesn't necessarily call for such a substantial, handsome card.
MOO describes Luxe as the ultimate conversation starter and while that may be a touch dramatic, I have to agree that the luxurious look and feel of the card will cause it to stand out in a crowd. Recipients will think twice before putting it aside. Give MOO/Luxe a try... they make it easy and will even let you do a test run by sending a sample pack of ten cards that you've designed and personalized yourself.