Accessible Paper Embroidery with Maydel
Perhaps you might recall Joone, creator of high quality craft kits, as I featured the small business a few times here on All Things Paper. Its paper stitching, paper collage, and paper cutting kits were fresh and appealing, and I was sorry when the company closed. Lauren Venell, one of Joone's original owners, recently contacted me to say she has founded Maydel (rhymes with ladle), a new needlework supply company in Chicago that pairs ethically sourced supplies with inspiring projects from around the world. It focuses on crafts that are frequently overlooked in mainstream needlework, including paper embroidery, and it offers an innovative business model. Geometric Pinecone paper embroidery by Mayuka Fiber Art Wanting to learn more about what sets the company apart (there are major differences), I invited Lauren to introduce herself and Maydel: First off, tell us about your connection to needlework and especially to paper stitching. I've always had a love for craft,
