Cut and Fold: Book Review and Giveaway

Congratulations to Garlands, winner of this giveaway.

Ohh, now here's something I think you paper enthusiasts will really like. Paul Jackson's newest book, Cut and Fold Techniques for Promotional Materials, was recently released by Laurence King Publishing, a British publisher of creative and visual arts books.


The 128 page paperback refreshes a variety of designs that have been nearly forgotten with the passage of time. Paul shows how to create more than forty dimensional attention-getters that can be printed with your contact info and sent to potential customers. Or perhaps you need a secure, but clever box to package the small, fragile pieces you sell via an online shop... you're bound to find an idea within these pages that will be just the ticket.


Paul has had a long career as a professional paper engineer. He's authored thirty books, teaches university courses on various types of design, and leads workshops for museums, art centers, and festivals in North America and Europe. Needless to say, you're in good hands!


Having spent enjoyable time perusing the copy I was sent, I can say without hesitation that there is something fun for everyone in this book - novelties and interactive toys, for example, but many of the intriguing ideas have practical applications... such as folded letters, envelopes, brochures, and posters. Some of the projects will be a challenge, but instructions are clearly relayed via a mix of text, diagrams, and photographs.The only thing that could improve it would be an accompanying DVD with Paul demonstrating the folds.


If you're a marketing professional, a design student, or simply a lover of paper folding, it's safe to say you'll turn to this book again and again.


So who's up for a giveaway? The Laurence King publicist is ready to send a copy to one winner anywhere in the world. Just leave a comment as your entry. The giveaway will end this Friday, May 3rd, and the winner will be announced on this page as soon as he/she has been contacted. Good luck!

Ann Martin
Ann Martin

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