Retail and Brand Displays
For the 2024 Retail Visual Merchandising and Display Show in London, Nathan created striking low-poly parrots and tropical foliage for an Antalis show stand. Antalis is a distributor specializing in office papers, signage, and packaging, and Nathan's work perfectly highlighted the versatility of their materials.
He uses a Graphtec digital cutter plotter to bring these intricate ideas to life. Often, freelance assistants are needed to help with large-scale installations. A quick look at his Instagram grid reveals a rapidly growing number of projects, proving why a reliable team is vital for his success.
Celebrating Craftsmanship
To celebrate 180 years of traditional craftsmanship for the luxury bookbinder Leathersmith of London, Nathan was commissioned to recreate their iconic lion emblem.
In a clever nod to Leathersmith's luxury leather stationery and accessories, Nathan utilized Morocco embossed papers from the English manufacturer G F Smith to mimic a leather-like texture.
"Some of my favourite projects are the ones I've had the pleasure of creating for The National Trust, especially during Christmas when the public happily visits beautifully decorated houses. I find these moments truly heartwarming because they're all about bringing joy to visitors and celebrating artistry, which is a lovely contrast to much of the work I create for brands and marketing where the objective is to sell."
One example, a life-size nativity scene for which he used 270 gsm Colorplan Bright White paper to create serene, ethereal figures. It was displayed in Petworth House Chapel in West Sussex throughout the 2024 Christmas season.
One of his most challenging projects to date was the confetti installation he designed and installed for The Ned hotel in London. "It was on display for a month and was put up overnight by a team of twelve. We had to have it ready before the guests came down for breakfast to keep the magic."
Also, "There were many logistical considerations for this project. For example, every piece of paper used in the installation (more than 32,000!) needed to be treated with a fire-retardant. It's probably the most painstaking install I've led."
A Milestone Commission
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| Nathan Ward |
Last summer, Nathan was commissioned to create a 40th anniversary sculpture for New Designers, the premier UK design showcase. Once again, he turned to G F Smith papers to create a stunning, large-scale blue sculpture that served as a centerpiece for the event.
What's Ahead
Nathan is excited about upcoming commissions this spring, along with a couple of self-initiated projects that are currently underway. Meanwhile, you can see a diverse selection of past projects and processes in his Showreel at thisisnathanward.com, and follow along for the latest glimpses via Instagram where he is @thisisnathanward.
Further Reading:
Nathan Ward: From Sheets to Showpieces
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