Sherwin-Williams Paint Chip Commercials

If you're in the U.S., there's a good chance you've seen this Sherwin-Williams paint chip commercial, produced by New York ad agency, Buck. I thought our international pals would enjoy it too, as it's really very clever. Admittedly, computer animation and not true paper, but still fun to watch.


As part of the same campaign, paper artist, Matthew Sporzynski, created a series of paint chip sculptures that have been used as print ads.

photo source: if it's hip, it's here

Matthew does lots of wonderful paper creations... you may remember seeing his work in Real Simple magazine. There's a very nice article about him at The Improvised Life.

photo source: if it's hip, it's here

I've had this post scheduled for a while, and then last night my sister sent a link for another paper-themed commercial she had just seen. It's for Biotrue, a contact lens solution which she didn't know I had started using a few days ago, so that was even more of a coincidence!



The nifty ad features an eye (of course!), the great outdoors, a lightbulb moment, and even some kanzashi flowers petals... all done as cut paper collage.

Ann Martin
Ann Martin

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