Have you always been interested in art?
Yes, I knew I wanted to pursue art ever since childhood. I have always had a very keen interest in beautiful writing, calligraphy, be it the names of my family, friends, and even people I idolized.
Did you study art in school?
Pursuing an education in art was a very natural process. I completed my degree in graphic design with a focus on typography, my first love. In my final year project, I concentrated purely on paper and 3D paper sculpturing. Fortunately the result came out very well. I thought why not try and experiment a little more by combining the two, so as a fun way to pass the time one afternoon, I randomly started making alphabets out of paper.
|SPAR billboard illustration|
I remember that before your alphabet was even completed, it was already attracting attention!
Yes, before I could finish the entire letter series, I started getting offers from advertising agencies to collaborate with them. And I have been very busy ever since, working with agencies in the U.S, Europe, the Middle East, South America, and South Africa.
I'm sure you put a great deal of time into your designs.
Since the outcome is very decorative and eye-catching, people don't realize the amount of work that goes into each piece. It requires a lot of patience and nurturing, just as you would take care of a baby. Moreover since it's paper, making corrections is extremely difficult.
|A girl's name and commissioned piece|
There was an instance when a design had been approved by a client, but had to be changed after everything was complete. It was heartbreaking to slice the entire paper art out and make the alterations. Everything we do is a learning process and paper has its limitations because it is very fragile.
Paper is one of the most wonderful mediums to work with. It attracts an audience of all ages universally and it never gets boring. Every strip and piece plays such an important role in creating a unique artwork.
What are your plans for the future?
I want to plunge into paper typography more and even create my own paper fonts. The world of paper is so vast and magical; no matter how much you explore, the possibilities are limitless!
|created for a Seattle software firm postcard|