Paper Ice Cream

Hoo boy, it's been hot on the east coast lately. Just for the record, I love summer, so am definitely not complaining. That said, ice cream has the enviable quality of making a hot day even better, and the folks at Häagen-Dazs are doing frozen treats proud with a cool embossed paper ad in summer magazines... here it is, direct from the pages of The New Yorker.

Ice cream

The ad reminds me of how much I've enjoyed paper embossing in the past. There's something magical about the way a stylus glides silently along and leaves a relief image in its wake. Perhaps give it a try this weekend... I bet you won't even break a sweat!
Ann Martin
Ann Martin

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