Monday, December 12, 2011

Paper Flowers at Sephora

I love it when readers let me know me about paper delights they've come across in their travels, whether online or in real life. Sue Custer of the Custom Quilling design team recently sent photos she phone-snapped at the Sephora store in Missouri's Chesterfield Mall. The flowers are gorgeous and look, there's even quilled lettering!

Sephora paper flowers

Sephora paper flowers

Sephora paper flowers

Curious about who created the display, I put Google to the test... up popped a link to a fabulously detailed article written by the flower designer herself, Hannah Sitzer. She's the owner of Antlre Creative, a concept, design, development, and manufacturing agency that produces retail environments.

Sephora flower installation

I know you'll enjoy reading it, but first I can't resist sharing a few of her pictures, taken while team members were installing about a million flowers - well, actually 5000 - in Manhattan Sephora stores late at night. I'm sure it was a ton of work along with fun...

Sephora flower installation

as long as you're okay with heights and shaky scaffolding - not for the faint of heart!

Sephora paper gardenia

Huge, golden gardenias were made to decorate windows. Each is about two to three feet in diameter. Gorgeous!

First three photographs: Sue CusterLast three photographs: Antlre Inc.

15 comments:

SUGANTHI said...

The flowers look beautiful . The quilling looks fabulous.

Teddie Seeley said...

Ann,

How big a punch would you have to have to make a 3 ft. in diameter flower? lol, amazing work.

teddie

Baukje said...

I can say STUNNING!
Greetings Baukje

Carole Meisenhelter said...

fabulous post; love the setting up at night; what a fun project seeing the store come alive like that.

Molly Smith said...

You are so clever Ann, finding out who did those flowers! They are gorgeous -- what a fun job/company to have!
Thanks for sharing all the photos, and thanks, Sue!
-Molly

amrita said...

Saw these in the Bellevue Sephora Store a month back ..I found it interesting the lettering was a print of quilling..though it looked like quilling from far..must be lot of work and fun making these giant flowers..awesome find..once again :)

Ann Martin said...

I'm glad you all enjoyed hearing about/seeing the flowers. Amrita, I have a feeling the quilled lettering was done digitally, but that's definitely just a guess.

CraftyRichela said...

I love, LOVE the paper flowers in the Sephora stores. And the shaky scaffolding is not for the faint of heart. You'd have to but a full harness on me if I had to put up those flowers (and maybe a mild sedative...). Kudos to the Sephora teams that make the stores look so good.

creativenimi said...

You are amazing Ann. You answered our question (who did it?).I saw this in Bellevue,WA with Amrita and then again in Chicago at JCPenney stores if I am not wrong. They are simply gorgeous. We were totally excited to see them along with quilled (atleast looked like) letters.I wonder how many they made all over US.

Anonymous said...

Ann thank you so much for digging deeper to find out the whole story! Was fun to read that article!

I was totally amazed to look up while aimlesly wondering around the mall and see the gorgeous window display.

Molly--you are welcome! : )

Sue

ArtfulLee Designed said...

Wow, wow, wow, this is a stunning display. So beautiful. Thanks for sharing Ann
Lee:)

Sathya said...

Loved the gorgeous flower and quilling...

BellsInSpires said...

i cannot get enough of giant paper flowers!! i am crazy obsessed with that last gardenia. i'm totally asking santa for one. or sixteen. thousand.

Anonymous said...

What a beautiful display at Sephora Stores!!! How exciting for those who were able to see all those large paper flowers!! Absolutely inspiring!!!
Licia Politis

Judy Sitzer said...

Wow cousin. You are talented. These are gorgeous!
XO

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